
Building Community
Through Collaboration
At Coho Collab, we help forming cohousing communities create spaces where connection and independence thrive. With expertise in marketing and community-building, we empower groups to grow membership, foster authentic relationships, and bring their vision to life.
The Cost of Going It Alone:
Why DIY marketing can hold your cohousing community back
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Without professional strategies, outreach efforts may fail to effectively engage potential members, slowing community growth.
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DIY marketing can lead to mixed messages and an unprofessional image, reducing trust and credibility.
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Group members often lack the expertise or bandwidth to manage marketing effectively, leading to burnout or poorly executed campaigns.
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Without expert guidance, groups may overlook key platforms, strategies, or tools that could accelerate growth.
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Ineffective marketing can delay reaching full membership, prolonging the process of launching or completing the community.
Services we offer:
Get to know us!
Christina Marshall
Founder, Coho Collab
With nearly 20 years in senior living sales and marketing, I’ve seen the power of connection—and the deep need for housing that supports it. That insight led me to cohousing, where I now help groups go from idea to operating systems that maximize equity membership growth.
A graduate and ongoing affiliate of Katie McCamant’s 500 Communities Program, I work closely with cohousing professionals to bring new communities to life. I specialize in jumpstarting forming groups into thriving membership-building machines—turning interest into commitment and strategy into action.
Through Coho Collab, I’m supporting communities in South Dakota, North Carolina, Alabama, and leading the launch of Kinni Cohousing in River Falls, Wisconsin. I bring a powerful mix of relationship-based sales expertise, tactical marketing know-how, and grounded, actionable guidance.
I believe cohousing is a bold, beautiful solution to isolation—and I’m here to help you make it real.